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U.S. plastic surgery, cosmetic spending hits record $15 billion

U.S. plastic surgery, cosmetic spending hits record $15 billion
From Reuters - March 15, 2017

NEW YORK Young women wanting to stop the aging process and baby boomers aiming to reverse it are turning more to fillers, facelifts and other procedures that drove the plastic surgery industry revenue to a record $15 billion last year, an industry organization said on Wednesday.

Spending on plastic surgery in the United States for non-medical purposes and other cosmetic procedures, such as Botox and lip injections, rose 11 percent in 2016, the American Society for Aesthetic Plastic Surgery, an organization with 2,600 plastic surgeon members, said in a statement.

The rise can be attributed to younger generations seeking to keep their youthful looks and baby boomers attempting to stay competitive in the workplace by appearing young, the group said.

Cincinnati-based psychologist Ann Kearney-Cooke, who specializes in treating women with body dysmorphic disorder, plastic surgery addiction and other disorders, said social media has added pressure to women striving to meet a standard of beauty defined by looking young.

"There's a constant flow of photos and people often compare themselves to others," Kearney-Cooke said. "They think, 'I am getting too old. My eyes are too droopy'."

As cosmetic procedures continue to be promoted on television shows like "Botched" and in celebrity selfies, plastic surgery has become more mainstream and increasingly acceptable to younger generations, she said.

"There's so many people having plastic surgery that we feel that we are inferior if we are not," Kearney-Cooke said.

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