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Edmonton-based Goop-debunker buoyed by renewed attack on Gwyneth Paltrow brand

Edmonton-based Goop-debunker buoyed by renewed attack on Gwyneth Paltrow brand
From Global News - September 4, 2017

Timothy Caulfield targeted Goops famous founder with his last book, Is Gwyneth Paltrow Wrong About Everything?

Years later, the Alberta-based health policy expert still believes the actress-turned-wellness entrepreneur is wrong, about so many things.

But hes heartened by the prospect of increased scrutiny over Paltrows lifestyle brand and website, Goop, now in the crosshairs of the U.S. watchdog group Truth in Advertising.

I loved it when I heard this was happening with Gwyneth, Caulfield admits in a recent call from Edmonton, where he is a professor at the University of Alberta and a Canada research chair in health law and policy.

Really, I think thats great, great news. Now, whether it will work is another question but I just think its fantastic that the attempt is being made and its highlighting how this is not accurate.

READ MORE: Edmonton author Timothy Caulfield challenges Gwyneth Paltrows Goop

Truth in Advertising has called on California regulators to investigate Goop for using unsubstantiated, and therefore deceptive claims to promote its health products.

The Connecticut-based non-profit, which fights false advertising and deceptive marketing, sent a complaint letter to two district attorneys on the California Food Drug and Medical Device Task Force, urging appropriate enforcement action.

Paltrow shot back on the podcast Girlboss Radio, suggesting critics are really targeting womens rights: Theres something that feels inherently dangerous to people about women being completely autonomous in their sexual and psychological health, she told interviewer Sophia Amoruso.

READ MORE: Duped by Goop? Gwyneth Paltrows wellness brand in hot water over false health claims

This riled Caulfield in a big way.

Her response drove me absolutely nuts, says Caulfield, a longtime critic of Goops claims that its products can treat, cure, prevent, or alleviate the symptoms of various illnesses including depression, infertility and arthritis.

She keeps pushing this idea that Goop is about autonomy and anyone who questions the science is somehow infringing on womens autonomy. Which of course is absolutely absurd because just look at it from an informed consent perspective: Misleading people is not enhancing autonomy. Shes actually eroding autonomy by providing information that is misleading. We want accurate information. We dont want misleading information and we dont want the spreading of bunk.

Watch below: On March 9, 2015, Timothy Caulfield spoke to Global Calgary about his book titled Is Gwyneth Paltrow Wrong About Everything? When Celebrity Culture And Science Clash.

Combating bunk is the main premise of his new six-part TV series for VisionTV, A Users Guide to Cheating Death, starting Sept. 18.

In it, Caulfield travels the world to expose the truth behind buzzy health trends that promise a better you, include detox diets, juicing, anti-aging products and genetic testing.

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