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Candy Scientists Invented a Pink Chocolate Aimed at Millennials

Candy Scientists Invented a Pink Chocolate Aimed at Millennials
From TIME - September 5, 2017

It's time for dark, milk and white chocolate to step aside and make room for a rosier flavor. Scientists have invented a new chocolate called "ruby," Swiss cocoa giant Barry Callebaut said Tuesday.

Ruby chocolate features a reddish-pink hue and has a fruity, berry-like flavor. According to Barry Callebaut, the chocolate is made from the Ruby cocoa bean and has no berry flavoring or color added.

The new chocolate comes 80 years after white chocolate was introduced to the market. It also arrives amid a meltdown for the wider chocolate industry. Earlier this year, Nestle reported its slowest global sales growth in more than two decades, while Hershey said it planned to cut thousands of jobs.

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