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'First female nipple' broadcast in daytime TV advert for breast cancer

'First female nipple' broadcast in daytime TV advert for breast cancer
From BBC - October 13, 2017

The first advertisement to appear on UK daytime television with a female nipple fully visible has been broadcast, with the full advert being shown on Monday.

Created for the CoppaFeel! charity, it is being shown during Breast Cancer Awareness Month.

It was broadcast on Good Morning Britain on Friday, during a discussion about the disease with the BBC's Victoria Derbyshire.

Breast cancer is the most common cancer in the UK, with one person diagnosed every 10 minutes, with almost all of them women.

The advert encourages people to examine their own breasts to check for signs of irregularities, which could be symptoms of cancer.

It shows inanimate objects being touched, as well as men and women touching their own chest and nipples.

Love Island reality TV star Olivia Buckland, television presenter AJ Odudu, blogger Anna Newton, and vlogger Lily Pebbles all feature.

Scheduled to run on TV and in cinemas, in 60 and 40-second versions respectively, it will not be shown in or around children's programmes.

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