Advertisement

Humblebragging Makes People Dislike You, According to Science

Humblebragging Makes People Dislike You, According to Science
From TIME - January 10, 2018

Your false modesty isnt fooling anyone, according to a new study from researchers at Harvard and the University of North Carolina Chapel Hill.

Humblebraggingdefined as bragging masked by a complaint or humilityactually makes people like you less than straight-up self-promotion, the research says. The findings were published recently in the Journal of Personality and Social Psychology.

Its such a common phenomenon. All of us know some people in our lives, whether in social media or in the workplace, who do this annoying thing, says study author Ovul Sezer, an assistant professor of organizational behavior at UNCs Kenan-Flagler Business School. You think, as the humblebragger, that its the best of both worlds, but what we show is that sincerity is actually the key ingredient.

Sezer and her team conducted a series of experiments to determine how common humblebragging is and how others perceive it. They found that humblebragging is everywhere: Out of 646 people surveyed, 70% could recall a humblebrag theyd heard recently.

Next, they established that there are two distinct types of humblebrags. The first falls back on a complaint (I hate that I look so young; even a 19-year-old hit on me!) while the second relies on humility (Why do I always get asked to work on the most important assignment?). About 60% of the humblebrags people remembered fell into the complaint category.

Advertisement

Continue reading at TIME »