Women 'shunning facial plastic surgery for flattering photo filters'

From BBC - February 7, 2018

Women are shunning facial cosmetic surgery in favour of flattering photo filters, plastic surgeons have claimed.

Research from the British Association of Aesthetic Plastic Surgeons (BAAPS) suggests filter tools on social media apps mean many people "no longer see the need" for facial procedures.

However, data for 2017 showed procedures for the body increased, for areas that "filters cannot reach".

For men it was the opposite - there was a preference for facial treatment.

The annual statistics from BAAPS found there were 28,315 cosmetic surgical procedures in 2017 - a fall of nearly 8% compared with the previous year.

Only 9% of all procedures were carried out on men but fewer of them went under the knife to change their body - although the number of male patients undergoing eyelid and brow lifts rose by over a quarter.

The opposite trend was noticed among women, with the number of female facelifts dropping by 44%.

Procedures including breast augmentation or reduction and tummy tucks all rose in 2017.

The role of social media

BAAPS said the theory behind the shift in women's surgery trends was because "there is such a range of filters for faces that women do not see the need for facial procedures".

Many social media apps, such as Instagram and Snapchat, offer users the option to add features to their camera photos, including making their eyes appear bigger and more attractive.

Consultant plastic surgeon and former BAAPS president Rajiv Grover said: "The advent of myriad filters in social media platforms allows for the ubiquitous enhancing and facial feminising of 'selfies'.



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