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Teens Are 'Juuling' At School. Here's What That Means

Teens Are 'Juuling' At School. Here's What That Means
From TIME - March 27, 2018

The most popular product in the booming e-cigarette market doesnt look like a cigarette at all.

The Juul, a trendy vape that resembles a flash drive and can be charged in a laptops USB port, accounted for 33% of the e-cigarette market as of late 2017, according to Wells Fargo data. The product is made for and legally available only to adults 18 and older, and its growth appears to be due to growth with the 18 to 24 year old age group, according to a Wells Fargo report.

But in many cases, media reports suggest, these devices are being used by kids and teenagers even younger than thatwhich has some parents, educators and medical professionals concerned. Each Juul cartridgewhich lasts about 200 puffshas as much nicotine as an entire pack of cigarettes. Heres what to know about Juuling, the trend sweeping schools nationwide.

What do parents need to know about Juuling?

Although Juul products, like most e-cigarettes, are made and marketed as smoking alternatives, the device is increasingly popping up on high school and college campuses. The term Juuling usually refers to this recreational use.

Because of their sleek design and resemblance to USB drives, Juul products are easy for students to conceal and use in schoolsometimes even in the middle of class. (Juuls also produce less smoke than many similar devices, making them even more discreet.) The problem has grown widespread enough that school districts in states including Kentucky, Wisconsin, California and Massachusetts have voiced their concerns and, in some cases, begun amending school policy to address the issue. Some college publications, including those at New York University and the University of Illinois, have also reported on the trend.

Ashley Gould, chief administrative officer at Juul Labs, says that the product was created by two former smokers specifically and solely to help adult smokers quit, and that the company has numerous anti-youth-use initiatives in place because we really dont want kids using our product. Gould also notes that Juul uses age authentication systems to sell only to adults 21 and older online, though most of its sales take place in retail stores, where state laws may allow anyone 18 and older to purchase the devices.

The design, she adds, was not meant to make the device easier to hide.

It was absolutely not made to look like a USB port. It was absolutely not made to look discreet, for kids to hide them in school, Gould says. It was made to not look like a cigarette, because when smokers stop they dont want to be reminded of cigarettes.

Are e-cigs safe?

Does Juuling help you quit smoking?

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